Websites that commercialize User Generated Content, such as classifieds, dating, social media and chat rooms all know that the value and user experience comes from the content itself. Over the years we have gained expertise and built processes on how to optimize this value for our clients. Although, as there is great value to be created, business comes with certain risks. This is the foundation that we have built our business on.
We categorize the value creation and risk aversion in four areas; Legal, Community, Commercial and Brand.
Legal
The online world is one of the most difficult legal business environments. The legal implications are not clear and not even which jurisdictions that apply. Just in recent history we can see that global companies have been sued and highly penalised for their content and lack of action regarding how it is handled. We have the expertise in many areas to make sure that our client’s content is safe for the end users and for the company itself.
Community
End users want to be part of and recommend a site that represents their view on quality and content. In order to make sure that your users are loyal and keep their business with you, it is important to moderate and facilitate the wanted content. Retention and time and money spend on your site can be highly improved by managing the content and working with the right methods for chat and community hosting.
Commercial
Dependent on the content on your site you will be able to attract or reject the high value advertisers and affiliates. Abusive content such as stolen goods, paedophiles, bullies and racists can make them turn their back on you completely. We are market leaders in making sure that high value User Generated Content is displayed on your site.
Brand
Many companies spend millions on building the brand they want. All this will be enhanced or ruined dependent on how your end users perceive the content on the site. It is imperative to your brand that you work on the content and how the audience appreciates it.
In short, we manage your User Generated Content to create value and reduce risks.
